Marketing Management: Analysis and Decision

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...

Sports Management and Marketing

Analysis of Ethical Decision-Making Barriers in Operations and Supply Chain Management

Background: In order to reduce the adverse effects of unethical decision-making in the operations function of firms, this study was conducted to identify and determine the causal relationships governing ethical decision barriers in operations and supply chain management. Method: This research is applied in terms of purpose and survey in terms of data acquisition. The research population includ...

Endogeneity in Marketing Decision Models

T are many critical concerns (including the accounting for endogeneity) when one is properly estimating response functions. However, it is sometimes (certainly not always) better to leave some variables exogenous when building mathematical models intended to help decision makers. The exogenous variables allow the decision maker to better adapt the mathematical model to different situations and ...

Decision Analysis in Management Science

A part of the 50th anniversary of Management Science, the journal is publishing articles that reflect on the past, present, and future of the various subfields the journal represents. In this article, we consider decision analysis research as it has appeared in Management Science. After reviewing the foundations of decision analysis and the history of the journal’s decision analysis department,...